Re-thinking Retail in the Digital Era
商品資訊
ISBN13：9781907794629
出版社：Atlasbooks Dist Serv
作者：Brian Kalms (EDT)
出版日：2014/09/15
裝訂／頁數：精裝／176頁
規格：21.6cm*14cm (高/寬)
商品簡介
Retailing around the world is undergoing huge change, and as a result, the sector is experiencing some of the most interesting and challenging times in its history. The most profound shift is the rise of the Internet economy and the digitally enabled consumer. This book provides expert analyses of the modern retail sector and argues that retailers should not simply act differently in response to this shift, but they should also think differently and even challenge the organizational and cultural structures on which they have been traditionally built. Written by one of the leading consultancy firms in the retail sector, each expert in this book examines the fundamental changes brought about by the digital consumer and the related shifts in the retail sector, and offers practical and pragmatic advice, thus making it essential reading for retail executives.
作者簡介
Brian Kalms is a partner at Elix-IRR consultancy firm and leads its retail practice.
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