商品簡介
Graphs are used to present data in myriad ways and are ubiquitous. Their usefulness, however, is relative to their presentation of the material. In this engaging and eminently practical text, Kosslyn (psychology, Harvard U.; neurology, Massachusetts General Hospital) describes in clear terms why some graphs fail miserably, the psychological principles behind how we see and understand, and how these principles can be applied to make graphs successful in lucidly presenting information. Many examples are given, accompanied by visual examples in a "don't" and "do" format. Annotation c2007 Book News, Inc., Portland, OR (booknews.com)
作者簡介
Stephen M. Kosslyn is Chair of the Department of Psychology, John Lindsley Professor of Psychology at Harvard University, and Associate Psychologist in the Department of Neurology at the Massachusetts General Hospital. His research focuses primarily on the nature of visual mental imagery, visual perception, and visual communication; he has published 5 previous books and over 275 papers on these topics. Kosslyn has received numerous awards, including the National Academy of Sciences Initiatives in Research Award, a Guggenheim Fellowship, and election to the American Academy of Arts and Sciences.
