The In Vitro Meat Cookbook

Includes the In Vitro hamburger and 45 other recipes.
Beautifully designed book that will make the world think about future food.

Koert van Mensvoort: is the head of the Next Nature Lab at the Industrial Design Department of the Eindhoven University of Technology, a position he has held since 2003. He received a Master of Science degree in computer science, specializing in computer graphics from the Eindhoven University of Technology and a doctorate from the Eindhoven University of Technology in 2009 for his thesis What You See Is What You Feel. Van Mensvoort is the founder and director of the Next Nature Foundation, a design-and-think tank based in Amsterdam, The Netherlands.

Hendrik-Jan Grievink: is a graphic designer, editor and researcher, living and working in Amsterdam, The Netherlands. He holds a master’s degree in design from the Sandberg Institute, the postgraduate course in design from the Rietveld Academy in Amsterdam. He teaches design research at the graphic design department of ArtEZ institute of the Arts in Arnhem, The Netherlands and has travelled extensively through China. Hendrik-Jan’s design practice in the broadest sense is concerned with the impact of visual culture on our daily lives. Widely recognized is Fake For Real, a memory game about the tension between reality and simulation (BIS publishers, 2007) and Brand Memory, a memory game about logo’s (BIS publishers, 2011). Hendrik-Jan is editor of NextNature.net and has been responsible for the art direction of most Next Nature related projects, like the NANO Supermarket. Together with Koert van Mensvoort, he edited and designed the book Next Nature: Nature Changes Along With Us (Actar, 2011).