滿額折
Wish You Were Here ― The Branding of Stockholm and Destinations
商品資訊
ISBN13：9781456414238
出版社：Createspace Independent Pub
作者：Julian Stubbs
出版日：2011/01/02
裝訂／頁數：平裝／236頁
規格：25.4cm*20.3cm*1.4cm (高/寬/厚)
商品簡介
商品簡介
Wish You Were Here, The Branding of Stockholm and Destinations, covers the key elements in developing a successful destination branding programme and gives an insight into the branding of Stockholm, The Capital of Scandinavia.The book also looks at other relevant examples from around the world, such as New York, Liverpool, Barcelona, The Ice Hotel, Hollywood and more. It examines the similarities with the branding of consumer products as well as the major differences and challenges. The book is for anyone who enjoys cities, branding or both.Julian Stubbs is an English writer and brand strategist and the person behind the branding of Stockholm, The Capital of Scandinavia. In his distinctive English style he makes the journey through the branding of destinations both enjoyable and informative.
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