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作者簡介
作者簡介
Sports, and CAT, Bolivar J. Bueno (BJ) is in an elite class of thought leaders. A dynamic young lecturer and creative strategist, BJ has been interviewed by CNN, USA Today, New York Times, and CNN en Espanol. BJ is the co-author of The Power of Cult Branding (Crown 2002), a work which received rave reviews from leading mavens like Al Reis, Jay Conrad Levinson, and Jeffrey Fox. BJ is the founding partner of Nonbox Consulting, a Consumer Insight Think Tank located in Orlando, Florida. As a board member of the Retail Advertising & Marketing Association (RAMA) and a member of the Chief Marketing Officers board for international retailers, BJ advises companies like Target, Wal-Mart, Washington Mutual, Toys-R-Us, and JCPenny in their retail, advertising and marketing efforts.
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