商品簡介
Murphy presents readers with an investigation of the conditioning factors at work in the of production of product, individual, and national identities as revealed by the global production of “Irishness” through the brewing, marketing, consumption, and political economy of Guinness. The author has organized eight chapters that make up the main body of her text in two sections. The first section examines the production and marketing of Guinness throughout the world. The second section is focused on the manufacture of the identity of “Irishness” in drinking culture and everyday life. Brenda Murphy is a faculty member of the University of Malta. Annotation c2015 Ringgold, Inc., Portland, OR (protoview.com)
作者簡介
Born in Ireland, Dr Brenda Murphy received her doctorate from Goldsmiths’ College, University of London. She is a Senior Lecturer in the Department of Gender Studies at the University of Malta and is a collaborative researcher in EU and International projects.
