Innovation in Luxury Fashion Family Business ─ Processes and Products Innovation As a Means of Growth

A large number of family businesses operate in the luxury fashion sector, which shows their importance as a source of growth, development and social and economic stability. Innovation in Luxury Fashion Family Business analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to large and medium-sized family businesses operating in the industry. The book offers a business model for companies in order to manage such strategies of innovation efficiently and effectively, as well as for the purpose of educating customers to appreciate more innovative products.

Elisa Giacosa is Assistant Professor in Business Administration at the Department of Management, University of Turin, Italy. Her teaching courses include Financial Accounting and Net Economy. She has been Erasmus Visiting Professor at several universities around the world. Her research interests include crisis management, family businesses, fashion firms, net economy firms, and financial analysis, on which several international publications were focused. Elisa is Associate Fellow of the EuroMed Academy of Business.