This book goese beyond revenue management topics and presents a broad range of topics in management science applications as they relate to hospitality and tourism cases. It covers data analytics, e-commerce and technology, revenue and yield management, optimization methods, resource allocation, goal programming, dynamic programming, Markov chain models, trends analysis and detection, measuring potential and attractiveness in tourism development, performance measures and use of indices in hospitality and tourism, and more. There is a heightened interest in these areas of business applications in today’s data driven business environment, and this book addresses that interest.
Muzaffer Uysal, PhD, is a professor of tourism in the Department of Hospitality and Tourism Management at the Virginia Polytechnic Institute and State University (Virginia Tech), Blacksburg, Virginia. He has extensive experience in the travel and tourism field, authoring or co-authoring a significant number of articles in tourism, hospitality, and recreation journals, proceedings, and book chapters. He has edited four monographs and four books related to tourism research methods, tourist service satisfaction, tourism and quality-of-life, and consumer psychology in tourism and hospitality settings. He also has conducted workshops and seminars on similar topics and field research in several countries. He is a member of International Academy for the Study of Tourism, the Academy of Leisure Sciences, and serves as co-editor of Tourism Analysis: An Interdisciplinary Journal. In addition, he sits on the editorial boards of several journals, including Journal of Travel Research and the Annals of Tourism Research. He received a number of awards for research and teaching. His current research interests center on tourism demand/supply interaction, tourism development, and QOL research in tourism.
Zvi Schwartz, Ph, is J. Willard and Alice S. Marriott Senior Faculty Fellow for Hospitality Finance and Revenue ManagementAssociate Professor in the Department of Hospitality and Tourism Management at Pamplin College of Business at Virginia Polytechnic Institute and State University (Virginia Tech) in Blacksburg, Virginia, USA. He has published several articles in professional journals, has guest edited issues, and is on the editorial boards of several journals. His current research interests include revenue management, strategic pricing, decision theory, and advanced reservation environments.
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