Principles of Retailing

To be strong candidates for careers in retail, one of the biggest and most important sectors in today's economy, graduates need a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students.

The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security and the fashion supply chain. This edition is also supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.

John Fernie is Emeritus Professor of Retail Marketing at Heriot Watt University and Honorary Professor at St Andrews University. He was Director of the Institute for Retail Studies prior to becoming Head of School of Management & Languages at Heriot Watt.

Suzanne Fernie is a further and higher education lecturer in retailing and marketing at Heriott-Watt University, UK

Christopher Moore is the Associate Dean of Business Development and the Chair in Marketing and Retailing in the Glasgow School for Business and Society at Glasgow Caledonian University, UK