商品簡介
This text surveys research on presidential rhetoric and its capacities and limitations. It discusses how presidents influence the national agenda in the media context; the institutional perspective, including questions of authenticity, the role of speechwriters and surrogates, the uses and dangers of press conferences and other rhetorical opportunities, and how presidents can use larger messaging structures like the White House Office of Communication; challenges and opportunities like commemorative and other ceremonial events, the State of the Union, and gaffes and scandals; and the historical development of presidential rhetoric and the institutionalized mechanisms associated with the rhetorical presidency. Annotation c2016 Ringgold, Inc., Portland, OR (protoview.com)
