The Business of Sharing ─ Making It in the New Sharing Economy

The 'sharing economy' is changing the rules of business.

Why buy a hedge trimmer that you use twice a year? Why not borrow someone else's? Why leave your driveway empty all day while you're at work? Why not charge someone to park there while you're not using it? And if your business is selling hedge trimmers or parking – or anything else people can share – what do you do about it?

Today, the sharing economy or 'collaborative consumption' lets people earn over $15 billion a year by renting and selling what they own: from cars and homes to money and time. And this is just the beginning. Fast-moving tech startups like Uber and Airbnb are disrupting huge sectors of the old economy, mobilising millions of micro-entrepreneurs in the process.

Written by one of the business leaders of the movement, The Business of Sharing is an insider's guide to the sharing economy. From the boardroom of Sequoia Capital to 10 Downing Street, Stephany meets the powerbrokers pulling the strings in this new economy. And he meets the ordinary people cashing out.

With colorful and revealing interviews with the sharing economy's top entrepreneurs and case studies of major brands, The Business of Sharing is the critically acclaimed guide to one of today's must-understand global trends.

Alex Stephany is the CEO of ParkatmyHouse, one of Europe's most renowned Sharing Economy businesses. Backed by the venture capital arm of BMW, ParkatmyHouse is the world's largest website for shared parking with over 300,000 customers. Alex is a mentor at Launch48, a leading tech accelerator programme, and holds a First Class degree in English Language and Literature from Oxford University. Stephany and ParkatmyHouse have been featured by ABC, FOX, CNBC, NPR, The Daily Telegraph, The FT, Wired, The New York Times, The Boston Globe, The Sun, The Evening Standard among many others. He is a former Management Consultant for Fresh Minds and Director of Sales for Startup.