What You Can When You Can ― Healthy Living on Your Terms

We all know we should eat better, exercise more, get better quality rest, and so on. Tell us something we don’t know, right? After all, every statistic we have about Americans and our health proves that no matter how good our intentions are, we are failing to change the habits that undermine our well-being. But how do we achieve our healthy living goals when they’re so daunting? Who has the time, the willpower, the resources to do all that nutritious eating, muscle building, restful sleeping, and work-life balancing?

Carla Birnberg and Roni Noone have the answer to that—the answer is you. You have the power to make healthier living easy and exciting, just by adopting one simple mantra: ?What you can when you can.” It’s all you need.

What You Can When You Can (#wycwyc) is a book, a movement, a mindset, and a lifestyle—one that harnesses the power of small steps to let you achieve your health and fitness goals on YOUR terms. The #wycwyc (pronounced ?wickwick”) philosophy applies to anything and everything that contributes to a healthy, happy life: nutrition, exercise, physical and mental rejuvenation, and so much more.

Carla Birnberg is an award-winning writer, speaker, healthy living and fitness expert, community builder, and social media maven. With "unapologetically myself" as her motto, Birnberg encourages others to carve their own unique paths to longer, healthier, and more vibrant lives.

She has been published in Woman’s Day, The Wall Street Journal, Runner’s World, Better Homes and Gardens, andHealth, in addition to numerous other publications. Shape magazine named Birnberg one of the top 15 fitness gurus to follow on Twitter, alongside Jillian Michaels, andFitness magazine listed Birnberg’s blog as one of their favorites.

Birnberg serves as social media consultant for Venus Williams, was the inaugural Fila "Spokesmom," and is engaged in brand ambassador ventures for Disney, Birkenstock, Eggland’s Best Eggs, and other brands.

Prior to becoming a professional blogger in 2001, Birnberg owned and operated a personal training studio and developed a Physio-Lean Nutritional supplement sold in a Whole Foods subsidiary.

Birnberg received her BA in English Literature from Kenyon College and MEd in Counseling from the University of Pittsburgh. She lives in Oakland, CA with her husband and daughter. Visit her website at CarlaBirnberg.com.


Once an Assistant Professor of Web Technologies, Roni Noone changed career paths drastically after launching a weight loss blog in 2005. This wasn't the first time Roni dieted, but it ended up being her last.

Roni used her blog, Roni’s Weigh, to not only shed 70 pounds, but to start a running habit, get over a fear of weight training, complete her first (she's working on a second) marathon and run seven Tough Mudders, yes, seven.

Blogging became a complete creative outlet for Roni. Within 2 years she launched a second blog called GreenLiteBites to share her food ideas. Recognizing the power of blogging, she also started a supportive online community called BlogToLose, where now more than 6,000 users are blogging to reach their own weight-loss goals.

In 2010 Roni launched the FitBloggin’ conference to bring together new and seasoned health and wellness, fitness and weight-loss bloggers for knowledge, personal growth and networking. Now in its fifth year, FitBloggin' is a thriving, supportive, community of bloggers all sharing the conference's mission to help spread a culture of health and wellness.

With two successful blogs under her belt, Roni launched a third in 2012 to explore and inspire herself and her readers to travel more. TheUnworldlyTravelers chronicles the travels of two old friends as they try to see as much of the world as possible.

As a Mom to two active boys, Roni continues to balance her interests while raising a family. She recently published a children's book, is planning the next FitBloggin' conference, staying as active as possible and traveling whenever she can. In 2013, she launched the challenge and hashtag #wycwyc — "What You Can When You Can" — to inspire people to do what they can when they can while working toward their goals.

Roni earned a Masters of Science in Instructional Technology from Bloomsburg University, from which she also holds a Bachelors in Management Information Systems. She has represented and consulted for a wide variety of clients in the health and fitness industry including: Kellogg, ALDI, The Laughing Cow, Liberty Mutual, HumanaVitality, Weight Watchers, Kraft, Vitalicious, Subway, Johns Hopkins University, Quaker, Nutrilite, and Pom. She has also been featured in many media outlets including CNN, theToday show, Inside Edition, Ladies Home Journal, Everyday Health, Woman’s World, Woman’s Day, andWired.