90折
A BEGINNER'S GUIDE TO MOBILE MARKETING
商品資訊
ISBN13：9781606498408
出版社：Cengage Learning
作者：Karen Mishra; Molly Garris
出版日：2014/12/30
裝訂／頁數：平裝／160頁
定價
：NT$ 2698 元優惠價
：
90 折 2428 元
無庫存，下單後進貨(到貨天數約30-45天)
下單可得紅利積點 ：72 點
商品簡介
商品簡介
This book is written at a more macro level to engage students and professors and to show them how mobile is integrated into an overall marketing communications strategy. It provides a look at mobile strategy and it emphasizes the mobile ecosystem and career opportunities in the mobile marketing industry. Each chapter will guide the student through the steps of creating a mobile marketing strategy so that they end up with a final mobile marketing plan. This book is intended for a broad audience including students and professors in undergraduate and graduate business schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by technological change
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