FIVE EYES ON THE FENCE

Five Eyes on the Fence: Protecting the Five Core Capitals of Your Business debunks the myth that a business's health is judged by its bottom line alone--by its financial capital. Instead, the book shows readers that financial capital is a byproduct of four other capitals: 1) human capital, which is defined by a company and its employees' soft and ingrained attributes like personalities, intelligences, behavioral traits, values, attributes, and motivators; 2) intellectual capital, which is defined by the company's knowledge and experience; 3) social capital, or the company's network of people and associates; and 4) structural capital, which is the glue that holds all of these capitals together in the form of processes, systems, and modes of delivering a product or service.