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Crisis Communication
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Crisis Communication

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:NT$ 47520 元
優惠價
9042768
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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商品簡介

商品簡介

Crisis communication is a rapidly evolving field which is producing an increasing amount of research globally. The study of crisis communication is of interest to scholars and researchers from across the board of disciplines; such as in public relations, corporate communication, organizational communication, health communication, rhetoric, marketing, and information sciences. Because communication is instrumental to all phases of a crisis, the term captures a broad range of aspects: pre-crisis, the crisis response, and post-crisis. For the first time, the most influential papers on this multidisciplinary and complex topic have been brought together in this 4-volume major work, which also includes an introductory chapter to the work, written by editor Timothy Coombs.

Volume One: Origins of Crisis Communication

Volume Two: Theory Development in Crisis Communication

Volume Three: Crisis Communication Connects with Other Strategic Communication Fields

Volume Four: Crisis Communication Evolves: Digital Channels, Globalization, and Critiques

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優惠價:90 42768
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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