商品簡介
The text covers the entire research process in an accessible way and provides critical, thoughtful treatment of important issues like ethics and politics, making it an invaluable companion for any business and management student.
New to the Fifth Edition:
- Expanded to include examples from across business and management including Marketing,International Business and Psychology
- Up-to-date, international examples and cases from a range of countries
- Introductory chapter looks at writing proposals in detail
Chapter on the literature review now includes how to critically review
Move towards new technologies and social media including discussion of wikis and cloud sourcing
Improved structure and flow, with three chapters on qualitative methods and three on quantitative methods
Additional practical exercises which are linked to key research tasks throughout
The companion website offers a wealth of resources for both lecturers and students including, for lecturers, an instructor's manual and PowerPoint slides and, for students, author podcasts, journal articles, web links, MCQs, datasets and a glossary.
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。