Audience Feedback in the News Media
商品資訊
系列名：Routledge Research in Journalism
ISBN13：9781138775336
出版社：Taylor & Francis
作者：Bill Reader
出版日：2015/02/27
裝訂／頁數：精裝／196頁
規格：22.9cm*15.9cm*1.9cm (高/寬/厚)
商品簡介
As long as there has been news media, there has been audience feedback. This book provides the first definitive history of the evolution of audience feedback, from the early newsbooks of the 16th century to the rough-and-tumble online forums of the modern age. In addition to tracing the historical development of audience feedback, the book considers how news media has changed its approach to accommodating audience participation, and explores how audience feedback can serve the needs of both individuals and collectives in democratic society. Reader writes from a position of authority, having worked as a "letters to the editor" editor and has written numerous research articles and professional essays on the topic over the past 15 years.
作者簡介
Bill Reader is Associate Professor in the E.W. Scripps School of Journalism at Ohio University, USA
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