商品簡介
This collection of case-studies showcases the experiences of ten intriguing entrepreneurial ventures from emerging markets in the Arab world (Egypt, the UAE, Morocco, and Saudi Arabia).
Readers will receive an in-depth insight on a variety of localized strategic, managerial, marketing, and innovative approaches and practices, which create unique challenges and opportunities in a region undergoing rapid political, social, and economic transformations. The unique case-studies address different stages within the exciting entrepreneurial cycle, from start-up to growth, sustainability, and international expansion.
This casebook is a valuable resource for anyone wanting to know more about launching and sustaining a business within developing Arab economies, as well as being an effective teaching tool for disciplines related to new venture management and entrepreneurship.
作者簡介
El-Khazindar Business Research and Case Center (KCC), in the School of Business at the American University in Cairo, provides high quality case-studies and other educational services offering students outstanding participant-centered learning tools. The center focuses on practical publications, knowledge dissemination, and teaching enhancement, aiming to bridge the gap between theory and practice.
