Managing Today's News Media ─ Audience First

This guide describes how to manage news organizations in the changing media landscape using a strategy that involves focusing on the audience and the elements of customers, control, choice, and change. It explains the basis of this strategy, the role of brand, the rise of consumer power, and adapting to changes in newspapers, television, magazines, the internet, and mobile media, as well as the role of customer content generation, why some media organizations are economically successful and others fail, and future trends. Incorporated throughout are interviews with news leaders and professionals on how the strategy can be put into practice. Annotation c2015 Ringgold, Inc., Portland, OR (protoview.com)