Retail Banking ― Business Transformation and Competitive Strategies for the Future

The world of retail banking is changing. While previously a purely money-making entity, the industry has brought social responsibility onto its agenda, and the ground rules for success have altered. Traditional convictions, rules and values that have influenced all banking business in the past are brought into question by this shift, and banks are adopting bold strategies in order to win out over competitors.

Taking both multidisciplinary and holistic approaches, Retail Banking is a comprehensive analysis of how traditional retail banks can meet the challenges of the emerging competitive landscape. It outlines the importance of considering the traditional fundamentals of banking and fitting them into the modern times, where technology is pervasive and developments in the macro and micro scenarios have changed the landscape of the industry. It highlights that modern retail banking is a conscious step away from the past, and suggests that for banks to succeed in this field, they must step away from ad-hoc initiatives and instead encourage loyalty and a life-long confidence in each of their customers.
This book will be of interest to those with in interest in retail banking, bank management, business models and strategies and financial services.

Anna Omarini is a Tenured Researcher in the Department of Finance at Bocconi University, Italy. She is also Senior SDA Professor in the Department of Banking and Insurance at SDA Bocconi School of Management, Italy. Her main areas of research are strategy and distribution in retail banking, bank marketing, private banking and wealth management and electronic payments.

Martin Butler has enjoyed a distinguished career in advertising and marketing and has worked in top international agencies including the Grey and Saatchi & Saatchi networks. In the 1980s he became one of London's youngest advertising agency owners by launching his own company, which he then built into one of the largest privately owned advertising and marketing groups in the UK.