商品簡介
Editors Morgan, Parish, and Deitz present students, academics, researchers, and marketing professionals with a collection of academic essays and scholarly articles that together provide a handbook on successful exchange relationships between organizations and stakeholders. The fourteen contributions that make up the main body of the text cover a variety of subjects, including the future evolution of relationship marketing, relational benefits research, service failure and recovery in relationship marketing, and others. Robert M. Morgan is a faculty member of the University of Alabama. Janet Turner Parish is a faculty member of Texas A&M University. George Deitz is a faculty member of the University of Memphis, Tennessee. Annotation c2015 Ringgold, Inc., Portland, OR (protoview.com)
作者簡介
Edited by Robert M. Morgan, University of Alabama, Janet Turner Parish, Texas A&M University and George Deitz, University of Memphis, US
