90折
Handbook on Research in Relationship Marketing
商品資訊
系列名：Elgar Original Reference
ISBN13：9781848443686
出版社：Edward Elgar UK
作者：Robert Morgan; Janet Turner Parish; George Deitz
出版日：2011/03/29
裝訂／頁數：精裝／360頁
規格：23.5cm*15.9cm*2.5cm (高/寬/厚)
定價
：NT$ 11270 元優惠價
：
90 折 10143 元
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商品簡介
作者簡介
商品簡介
Editors Morgan, Parish, and Deitz present students, academics, researchers, and marketing professionals with a collection of academic essays and scholarly articles that together provide a handbook on successful exchange relationships between organizations and stakeholders. The fourteen contributions that make up the main body of the text cover a variety of subjects, including the future evolution of relationship marketing, relational benefits research, service failure and recovery in relationship marketing, and others. Robert M. Morgan is a faculty member of the University of Alabama. Janet Turner Parish is a faculty member of Texas A&M University. George Deitz is a faculty member of the University of Memphis, Tennessee. Annotation c2015 Ringgold, Inc., Portland, OR (protoview.com)
作者簡介
Edited by Robert M. Morgan, University of Alabama, Janet Turner Parish, Texas A&M University and George Deitz, University of Memphis, US
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