Ken Bossone is president of the World Positive Thinkers Club, which includes over 500 celebrities from the sports and business world, including Donovan McNabb, Tom Brady, Barry Bonds, and the late Dr. Norman Vincent Peale. Ken has written a series of positive input children’s books, and is a financial and business advisor with a flair for creating and evaluating business plans. For the past ten years, he has put his sales career on hold to research and write about why people don’t reach goals and to discover and share the real secret of those who do. During his research and ten-year journey, he discovered the three-word motto of all winners, which he happily promulgates in his book.