Extreme Asia ─ The Rise of Cult Cinema from the Far East

From Japanese horror to South Korean revenge thrillers, and from the new Hong Kong crime film to Thailand's boundary-breaking ghost stories, Western audiences have been stunned by a boom in challenging cult cinema from East Asia over the last decade. But how did this cycle of 'Extreme' Asian films gain such notoriety? How did distribution companies, journalists, critics and censors contribute to the rise of a new genre of forbidden foreign cinema?

Extreme Asia: The Rise of Cult Cinema from the Far East charts the history of the recent cult Asian film invasion, covering a five-year period and focusing on the activities of the distribution company Tartan Films and their incredibly influential 'Asia Extreme' brand. Through a series of case studies of individual releases and other exhibition events, this book examines strategies of film promotion and consumption in the context of differing theories about horror cinema, movie marketing, reception studies, and Orientalism. Covering the rise and fall of the Asia Extreme label, and the enduring legacy of an unforgettable wave of cult cinema, this is a comprehensive study of a film movement that has provoked passion and outrage in equal measure.

Daniel Martin is Associate Professor of Film Studies at the Korea Advanced Institute of Science and Technology (KAIST), and has previously held posts as Lecturer at Queen's University Belfast, and as Visiting Researcher at Lancaster University. His recent research concerns the international circulation of films from South Korea, Japan and Hong Kong. His work has been published inCinema Journal, Acta Koreana, Film International, and Asian Cinema, among many others.