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Total Engagement ─ Using Games and Virtual Worlds to Change the Way People Work and Businesses Compete
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Total Engagement ─ Using Games and Virtual Worlds to Change the Way People Work and Businesses Compete

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:NT$ 1138 元
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: 79 折 900 元
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商品簡介
作者簡介

商品簡介

Can the workplace be more productive by including avatars, three-dimensional environments, and participant-driven outcomes? This grounded and thought-provoking book by Byron Reeves and Leighton Read proves that it is not only possible, it is inevitable.

Implementing components of multiplayer computer games in the workplace will address a host of age-old problems. Games can not only stem boredom and decrease turnover, but also enhancee collaboration and encourage creative leadership. Games require extraordinary teamwork, elaborate data analysis and strategy, recruitment and retention of top players, and quick decision making. Recreating some elements of games - such as positioning tasks within stories, creating internal economies, and implementing participant-driven communication systems - can not only boost employee engagement but overall productivity.

Of course, the strong psychological power of games can have both positive and negative consequences for the workplace. That's why it's important to put them into practice correctly from the beginning - and Reeves and Read explain how by showing which good design principles are a powerful antidote to the addictive and stress-inducing potential of games.

Supported by specific case studies and years of research, Total Engagement will completely change the way you view both work and play.

作者簡介

Byron Reeves is a professor at Stanford University, and has authored over a hundred published studies on responses to immersive features of media, including games. J. Leighton Read is a general partner with Alloy Ventures in Palo Alto, California. He has also served on the executive committee of the Biotechnology Industry Association.

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優惠價:79 900
無庫存,下單後進貨
(到貨天數約30-45天)

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