滿額折
India's Global Powerhouses ─ How They Are Taking on the World
商品資訊
ISBN13：9781422147627
出版社：Harvard Business School Pr
作者：KUMAR
出版日：2000/03/01
裝訂／頁數：精裝／250頁
規格：24.1cm*16.5cm*1.9cm (高/寬/厚)
商品簡介
作者簡介
商品簡介
When the Indian auto manufacturer Tata Motors bought the iconic Jaguar and Land Rover brands - complementing the Nano, its own innovative $2,500 car - it opened up a new chapter in India's economic story. In the coming years, such Indian multinationals as Bharat Forge, Hindalco, Infosys, Mahindra, and Suzlon will increasingly be making acquisitions and building their brands in Western markets.
Never heard of them? Then read this book. India's Global Powerhouses introduces you to the India's preeminent global companies and explains how they differ from their international rivals. The book profiles India's pioneering multinationals in detail, describing their transformation from leading domestic players to evolving global giants, as well as their unique approaches to globalization.
Every manager should understand the histories and the business trajectories of these prospective competitors, collaborators, and customers - whose names will soon be as familiar to us as Honda, Lenovo, and Samsung.
Never heard of them? Then read this book. India's Global Powerhouses introduces you to the India's preeminent global companies and explains how they differ from their international rivals. The book profiles India's pioneering multinationals in detail, describing their transformation from leading domestic players to evolving global giants, as well as their unique approaches to globalization.
Every manager should understand the histories and the business trajectories of these prospective competitors, collaborators, and customers - whose names will soon be as familiar to us as Honda, Lenovo, and Samsung.
作者簡介
Nirmalya Kumar is Professor of Marketing and Co-Director, Aditya Birla India Centre at London Business School. Pradipta. K. Mohapatra is Co-Founder and Chairman of Executive & Business Coaching Foundation India Limited. Suj Chandrasekhar is a principal at Strategic Insights Inc.
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