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Marketing Moves—A New Approach to Profits, Growth, and Renewal
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Marketing Moves—A New Approach to Profits, Growth, and Renewal

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:NT$ 1444 元
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791141
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商品簡介
作者簡介

商品簡介

In times of high anxiety, uncertainly, and confusion over what matters in marketing, real marketers turn to Kolter for insight and advances. In this state -of-the-art address, Kolter and his esteemed colleagues Dipak C. Jain and Suvit Maesincee bring us up-to-date on both the principles and the practices that really work when all else is failing.

作者簡介

Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University in Chicago. Dipak C. Jain is Dean of the Kellogg School of Management. Suvit Maesincee is a Professor of Marketing at the Sasin Graduate Institute of Business Administration at Chulalongkorn University in Bangkok, Thailand.

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優惠價:79 1141
無庫存,下單後進貨
(到貨天數約30-45天)

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