This book, written by veteran journalists who blog for major news outlets, is designed to teach students how to start, build, craft, and sustain a blog. It will be essential reading for students enrolled in digital and multimedia journalism programs across the country as well as some courses in a wide range of communication disciplines. This a book that will show, not merely tell. Authors Mark Leccese and Jerry Lanson of Emerson College help you hone these crucial skills through comments from current bloggers specializing in each chapter’s topic, many examples from their own work and that of others, assignments and exercises at the end of each chapter, mini-profiles of bloggers, and an appendix with annotated examples of their work.
Mark Leccese is an assistant professor of Journalism at Emerson College. He’s worked in print and online journalism for 35 years as a reporter, editor, and blogger. His work has appeared inThe Boston Globe, The Columbia Journalism Review, The Quill, Journalism & Mass Communication Quarterly, The Boston Phoenix, Commonwealth, America,and Boston Magazine.
Jerry Lanson is the author/co-author of Writing for Others, Writing for Ourselves;Writing and Reporting the News; and News in a New Century. He currently blogs for the Huffington Post and has posted several hundred blogs over the past five or six years on five different blogs. He was the first chair of the Department of Journalism at Emerson College (1999-2005) and has taught full-time on the faculties of NYU, Boston University, and Syracuse University.
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