商品簡介
Over the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion.Campaigns that Shook the World provides the inside story on these pivotal campaigns, examining ten in detail: explaining their strategy and tactics; looking at the imagery and icons they created; and, interviewing the powerful, flamboyant personalities who crafted and executed these seminal projects. Each chapter is built around extended case studies, providing an accessible and lucid account of modern PR and its interaction with cultural icons and newsworthy events with global impact.
Casting an eye over a selection of thrilling developments in music, sport, politics, media, and public life, author Danny Rogers grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change, for both good and bad. Following a unique exhibition entitled The Art of Spin at the Victoria and Albert Museum, it includes the best of the PR memorabilia contained within the exhibition, as well as insight into the central characters themselves.
作者簡介
Danny Rogers is Editor-in-Chief of PRWeek magazine and Group Editor-in-Chief for Haymarket's Brand Republic Group (Campaign,Media Week, Marketing, and BrandRepublic.com). He writes a regular column on politics and business for theIndependent.
