A practical guide to creating the right successful business for you
Unleash Your Inner Company distills three decades of real-world lessons into a proven step-by-step process for first-time entrepreneurs. Author John Chisholm balances intriguing anecdotes, statistics, and functional advice and exercises to guide the reader toward the startup that will best fit their own talents, goals, and interests. This is the only book you need to start theright business for you.
You will first discover the essential roles of passion and perseverance and will learn how to develop them into positive feedback loops—in which positive action leads to increasingly positive results. You need not already have a product or service in mind; the book offers clear methods for determining what resources the reader already has and what customer needs can be met by those resources. It then offers guidelines for avoiding competition, choosing the most likely path of success, scaling the business as it grows, and distinguishing your product or service from the rest of the market: Different is better than better!
This book will help you build not just a successful business but the right businessfor you. By creating positive feedback loops, you will increase the likelihood of success in your startup—and also in life.
