Retail Marketing
商品資訊
ISBN13：9789001807924
出版社：Wolters-Noordhoff B.V. UK
作者：Frank Quix; Rob Van Der Kind
出版日：2015/03/20
裝訂／頁數：平裝／576頁
規格：23.5cm*17.1cm*3.2cm (高/寬/厚)
商品簡介
In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance.Retail Marketing is a complete guide to how retailing works in the non-food sector.
Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research.
Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.
作者簡介
Rob van der Kind is Professor of Strategic Retail Marketing at the University of Amsterdam, the Netherlands
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