商品簡介
Tsang’s unique book synthesizes key literature and focuses on the concept of entrepreneurial creativity--individuals specializing in making judgmental decision to coordinate scarce commercial, artistic and technical resources within a concept of novelty and usefulness. Utilizing case studies within UK-based online video game, television and magazine sectors, the book shows how new ideas are conceived, creative projects are organized, and the dynamics of end-user relationships are managed. Seven chapters are: entrepreneurial creativity and coordination of new products; the process of entrepreneurial creativity; new ideas and talents; culture, structure and network; outsourcing creativity; the marketing of fun; conclusion. Annotation c2015 Ringgold, Inc., Portland, OR (protoview.com)
作者簡介
Denise Tsang, Lecturer, Henley Business School, University of Reading, UK
