商品簡介
The International Business Environment, Third Edition, begins by setting the global context and evaluating the idea of international industries, the world economy, and the threats and opportunities of global markets. The authors then identify the core issues faced by businesses and the dynamic socio-cultural, technological, political, legal, and ecological environments in which they operate.
Case studies are sourced from almost every continent in the world, including a wealth of examples from the emerging markets of Africa, South America, and Asia. In addition, each chapter provides a range of learning tools designed to test and develop the reader's understanding. Questions and assignment tasks ensure that students can apply their knowledge to real-world scenarios, while colorful diagrams throughout the book illustrate business environment theory and comparative examples with particular clarity.
This unique combination of accessible theory, diverse case studies, and reflection points will prepare students for academic success and develop the professional skills required to excel in their future global business career.
* Provides a truly global approach with a wealth of real-world examples and case studies from around the world, including extensive coverage of South America, Asia, and Africa.
* Numerous learning features including counterpoint boxes, learning tasks, assignment tasks, review questions, and full colour diagrams help students to develop their critical thinking and problem-solving skills.
* Stand-alone chapters on corporate social responsibility and the ecological environment offer a contemporary perspective on the emerging challenges faced by business organizations.
作者簡介
Leslie Hamilton is Associate Lecturer at Leeds Beckett University (formerly Leeds Metropolitan University) and holds an MSc in Economics from the University of Hull. He has taught International Business Environment and the European Union for more than thirty years. Previously, at Leeds Business School, Hamilton was responsible for developing and leading a large module on the Global Business Context. He has taught in France, Germany, Hong Kong, Russia, and Spain. Hamilton worked for two years in the Netherlands researching the economic and social implications of EU policies towards the regions, and examining issues around migration. His other publications cover a variety of topics including the EU, international business, and the business environment.
Philip Webster is Associate Lecturer at Leeds Beckett University (formerly Leeds Metropolitan University). Webster was Director for Undergraduate Studies at Leeds Business School and Principal Lecturer in Business Strategy and International Business. He graduated from the University of Leeds with an MA in Economic Development and worked in financial services and the computing industry before moving into education. Philip has taught International Business Environment, Business Strategy and Business Ethics, and Corporate Social Responsibility for more than thirty years. He has taught mainly in the UK but also in India, Sabah, and Hong Kong and has also worked and lived in Malaysia.
