作者簡介
Dr. Demetris Vrontis is Professor of Marketing and Executive Dean and Director at the University of Nicosia, Cyprus. Professor Vrontis is the Editor-in-Chief of the EuroMed Journal of Business and the President of the EuroMed Research Business Institute. His primary research interests are strategic marketing planning, branding, marketing communications and wine marketing, areas in which he has widely published and consulted. Dr. Evangelos Tsoukatos is Assistant Professor of Management at the Technological Educational Institute of Crete, Greece. Dr. Tsoukatos is the Associate Editor of the EuroMed Journal of Business and the Vice-President for Operations and Development of the EuroMed Research Business Institute. His main research interests are services and quality management, cross-cultural management, and financial services management, areas in which he has extensively published. Dr. Amedeo Maizza is Professor of Economics and Business Management at the Department of Management, Economics, Mathematics and Statistics of the University of Salento, Lecce. He is Dean at the Faculty of Economics and Rector's Delegate for Territorial Relationships. His research interests include marketing, management for tourism and wine and agrifood business.
