A Smile in the Mind ─ Witty Thinking in Graphic Design

Forty years of “witty thinking” from over 300 designers, including hundreds of visual examples and interviews with the world’s top practitioners.

Packed with illustrations showcasing different examples of the use of wit in a variety of graphic design and products, from invitations to letterheads, digital platforms and even works of art.

Features the work of the most prominent designers from across the globe.

Includes interviews with over 20 of the world’s top designers, including Ivan Chermayeff, Milton Glaser, John Gorham and Alan Fletcher.

An essential sourcebook of recent designs as well as a celebration of classic work, edited by contemporary experts, with the assistance of key professionals from the field.

Beryl McAlhone is a writer with a particular interest in design. She began her career as a journalist, and has edited the women’s pages of the Observer and the design magazines Designer and Direction. She now works on a wide variety of design-related assignments. These have included research and writing for the British Design Consultancy Survey, the London Institute and the Chartered Society of Designers.

David Stuart was a founding partner and Creative Director of The Partners, the award-winning UK graphic design company. His early career included working as the only designer in an artists’ material company, in a little known department of the BBC and in a garret at the Museum of London. He has been President of the D&AD, and has over forty years experience in both design and branding.

Greg Quinton, now Executive Creative Director of brand strategy, design and innovation at The Partners, has over 25 years’ experience of the design business, working with clients from HSBC to the National Gallery, winning awards along the way from D&AD, the New York Art Director’s Club and Gold Lions at Cannes.