作者簡介
Dr. Demetris Vrontis is Professor of Marketing, and Executive Dean and Director at the University of Nicosia, Cyprus. Professor Vrontis is the Editor-in-Chief of the EuroMed Journal of Business and the President of the EuroMed Research Business Institute. His prime research interests are in strategic marketing planning, branding, marketing communications and wine marketing, areas in which he has widely published and consulted. Georgia Sakka is a Youth Worker at the Youth Board of Cyprus. She is also an EU Project Coordinator at the EuroMed Research Business Institute and the Conference Administrator at the EuroMed Academy of Business. Her research interests focus on human resource management practices, gender, cyber ethics and youth-related issues. Monaliz Amirkhanpour is a PhD candidate in Business and Management at the Faculty of Business, Education and Professional Studies (BEPS) of the University of Gloucestershire, UK. Her research is focused on the application of mobile marketing as a direct marketing promotional channel within the retail industry.
