商品簡介
Editor Alexander Nill presents students, academics, researchers, professionals working in a wide variety of contexts, and general interest readers with a collection of academic papers and scholarly articles focused on the theory and practice of ethical conduct in the field of marketing. The eighteen contributions that make up the main body of the text are devoted to the general theory of marketing ethics, a review of ethical decision-making models in marketing, the influence of ethics institutionalization on ethical decision making in marketing, and a wide variety of other related subjects. The editor is a faculty member of the University of Nevada, Las Vegas. Annotation c2015 Ringgold, Inc., Portland, OR (protoview.com)
作者簡介
Edited by Alexander Nill, Professor of Marketing and International Business, University of Nevada, Las Vegas, US
