商品簡介
The Good Company: Wine, Hospitality, and Tourism tells the stories of how companies in the tourism and hospitality industry built profitable businesses while serving the community and healing the planet. These model companies promote social justice while striving to treat their employees fairly. The book offers stories and models for others who would like to start their own businesses. Throughout the book, a variety of questions are addressed which aspiring hospitality entrepreneurs often raise. The answers provided may serve as lessons these companies can teach to those who want to build sustainable businesses that address the world's social and environmental problems. The book's final chapter points to ways in which the hospitality industry can contribute to positive change with respect to social and environmental justice. The book begins with a discussion of the principles of sustainable tourism and the strategies that underlie enterprises that follow these principles. The economic, environmental and ecological impact, as well as social and cultural impacts are considered as the contribution of the companies covered in the book are considered. While the book should be of interest to the trade market, it can also be used as textbook for students of sustainability or hospitality. The book discusses what it takes to build a sustainable business--a consideration that is in itself one of the most rapidly growing sectors of the economy.
