Media Interview Techniques ─ A Complete Guide to Media Training

A practical guide to preparing for, conducting, and evaluating the success of media interviews, this book is based on communications expert Robert Taylor's eight-step methodology for polished and confident interview delivery across a range of platforms--TV, radio, internet, and video. Taylor explains how to handle nerves, voice and body language, communicating in a crisis, answering unfair questions, knowing when to decline interviews, winning over skeptical audiences, and creating a resonant message.

Robert Taylor is founder and lead media trainer at Robert Taylor Communications. He has helped politicians, ambassadors and other embassy officials, senior executives, and company directors improve their interview skills and become more effective speakers.