商品簡介
A detailed guide to proven strategies and techniques used in writing and designing successful ads for various print, broadcast, and social media.
作者簡介
Edd Applegate has taught undergraduate and graduate courses in advertising and mass communications for more than 30 years. His numerous publications includeThe Rise of Advertising in the United States andCases in Advertising and Marketing Management (with Art Johnsen). He has been honored with fellowships and grants from organizations including the Donald and Geraldine Hedberg Foundation, the Direct Marketing Educational Foundation, the Annenberg Washington Program, the Freedom Forum Media Studies Center, the Gannett Foundation, the Missouri Commission on Humanities, and the National Endowment for the Humanities, among others.
