Successful Television Management ― The Hybrid Approach

Drawing on information from the Slovenian public service TV broadcaster RTV Slovenija and the British TV broadcaster Channel 4, this volume details a hybrid model of television broadcasting management within a social context that is impacted by political, economic, and cultural influences. The model evaluates the managerial processes in a television system that operates in the public interest but also desires economic efficiency, and it focuses on the forces that drive performance of media organizations, namely politics or public interest, economic efficiency, and technology. The book evaluates various approaches and methods to improve the efficiency and effectiveness of television organization performance, with an emphasis on the public service media systems, arguing that successful performance relies on the mission of public good and economic efficiency. It discusses communication and the role of media in central mass communication, different aspects of media organization management, the functioning of the European dual broadcasting system, the role of economic indicators, the management strategies of Channel 4, and the applicability of the model to RTV Slovenija. Annotation c2015 Ringgold, Inc., Portland, OR (protoview.com)

Suzana ?ilic Fi?er, PhD is Head of Department at the Institute of Media Communication at the University of Maribor, Slovenia. She is an external expert at the panel for the European Capitals of Culture for the European Commission. She was a General Director of the European Capital of Culture, Maribor 2012 and spent ten years in the media industry.