From IT to advanced analtyics, and from data for social good to data for predictive maintenance, this anthology of reports gives a broad overview of the data space—including the applications that have cropped up in enterprise companies, non-profits, and everywhere in between.
Author Mike Barlow discusses the culture that creates a data-driven organization and dives deep into some of the business, social, and technological advances brought about by our ability to handle and process massive amounts of data at scale.
With this anthology, business decision makers and developers will:
Mike Barlow is an award-winning journalist, author, and communications strategy consultant.
Mike Barlow is an award-winning journalist, author and communications strategy consultant. Since launching his own firm, Cumulus Partners, he has represented major organizations in numerous industries.
Mike is coauthor of The Executive’s Guide to Enterprise Social Media Strategy (Wiley, 2011) and Partnering with the CIO: The Future of IT Sales Seen Through the Eyes of Key Decision Makers (Wiley, 2007).He is also the writer of many articles, reports, and white papers on marketing strategy, marketing automation, customer intelligence, business performance management, collaborative social networking, cloud computing, and big data analytics.
Over the course of a long career, Mike was a reporter and editor at several respected suburban daily newspapers, including The Journal News and the Stamford Advocate. His feature stories and columns appeared regularly in The Los Angeles Times, Chicago Tribune, Miami Herald, Newsday, and other major US dailies.
Mike is a graduate of Hamilton College. He is a licensed private pilot, an avid reader, and an enthusiastic ice hockey fan. Mike lives in Fairfield, Connecticut, with his wife and two children.
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