Fundamentals for Becoming a Successful Entrepreneur ─ From Business Idea to Launch and Management

This is the complete, modern guide to every facet of creating a successful new venture, from identifying and evaluating opportunities to effectively exploiting them. Using examples from real-life entrepreneurs, Alan L. Carsrud guides you all nine key pieces of the entrepreneurial puzzle: the individual, entrepreneurial team, opportunity, business concept, revenue model, resource acquisition, launch, execution, and growth.

Fundamentals for Becoming a Successful Entrepreneur thoroughly discusses entrepreneurial mindsets, motivation, attitudes, and leadership, and covers the entire process of starting a company from business idea through the first four years of operations. You'll learn how to:

• Recognize, define, test and exploit business opportunities
• Develop business ideas into business concepts with revenue models that create value and can be profitably sustained
• Determine your concept's feasibility through industry, market, trend, economic, breakeven, and risk analyses
• Establish a proper ethical and legal foundation for the business concept
• Succinctly and effectively demonstrate your concept's viability to a potential funder
• Organize and manage human and social capital -- including resources provided by your family

Throughout, Carsrud offers entrepreneurship techniques and approaches you can use in many ways: to build your own profitable new venture, create a successful non-profit, make a public agency more effective, transform your current organization, or succeed as a self-employed professional.

ALAN L. CARSRUD, PH.D. (Toronto, CA Area) holds the Loretta Rogers Chair in Entrepreneurship Research and is Professor of Entrepreneurship & Strategy in the Ted Rogers School of Management at Ryerson University in Toronto, Canada. He is also Docent at Abo Akademi University in Turku, Finland. He was formally Professor and founding Executive Director of the Eugenio Pino & Family Global Entrepreneurship Center at Florida International University. Prior to that, he was Senior Lecturer and Academic Coordinator of the Price Center at the Anderson School at UCLA and Senior Lecturer in Electrical Engineering at UCLA. He founded the UCLA Venture Development and Global Access Programs, which help create new, technology-based ventures in Australia, Chile, Finland, France, Italy, Mexico and the United States. In addition, he created the Family and Closely-Held Business Program at UCLA. Carsrud was on the start-up team at People Express Airlines, and served as Founding Director of CytoSignal, a biotech firm in Irvine, California. He is currently on the Board of Directors of United Enterprise Fund (UEF) in New York City.