商品簡介
How to Conduct Surveys: A Step-by-Step Guide, Sixth Edition is a practical guide by Arlene Fink which walks the reader through the development of rigorous surveys and how to evaluate the credibility and usefulness of surveys created by others. In developing a survey, the reader is stepped through how to choose the appropriate type of survey, writing the questions and responses, formatting the survey, making the decision about the characteristics and number of respondents to include, how often they should be surveyed, and finally analyzing and reporting the results. Reporting checklists are provided along with the confidence survey users can place in their survey results. The 6th edition has added the following new topics:
-International Surveys
-Qualitative Survey Data -- Validity and reporting
-Children and Surveys, along with the ethics requirement for including children in surveys
- Margin of Error and Confidence Intervals
-Survey Report Checklists
The book is filled with numerous examples and checklists. Every chapter includes practice exercises which are designed to promote the user's skills of analyzing, evaluating and producing information.
