There are many excellent books about the technical aspects of web performance, but until now there's been no clear source that outlines the bottom-line benefit of delivering a faster user experience.Time Is Money not only shows developers how to create a business case that they can present to a non-technical audience, but also helps executives understand the ROI of investing in faster web performance.
Many people in the web performance community are highly technical professionals who are challenged with presenting the business value of performance to executives and managers in a clear, compelling way. As a result, there's been a communication wall between technical and non-technical people within organizations. This book will help overcome that hurdle.
This is not a hands-on tech book, but a business metrics book aimed at developers, who need to present the case for optimizing the performance of business web sites to upper management.
Tammy Everts has spent the past 18 years obsessed with the many factors that go into creating the best possible user experience. For the past several years, her obsession has honed in on web/application speed. As a senior researcher, writer, and performance evangelist at Radware, Tammy researches the technical, business, and human sides of web/application performance, and shares her findings via countless blog posts, presentations, case studies, articles, and reports. She runs the popular blog Web Performance Today.
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