Entrepreneurial Challenges in the 21st Century ― Creating Stakeholder Value Co-creation

The rewarding value-delivery process does not rely only upon the effort of an organisation or its entrepreneur. Stakeholders, the most important associates of a value-delivery network, and their significant contributions are certainly required for a win-win outcome. Entrepreneurs need to be concerned for various cross-functional issues, where they and their stakeholders face challenges, mutually utilise opportunities and create value. Entrepreneurial Challenges in the 21st Century analyses the traditional and contemporary issues of entrepreneurial innovation potentials to co-create value, in association of the key stakeholders. This book systematically discusses how entrepreneurs influence these collaborative initiatives to encounter the challenges, and co-create value to prosper in the markets of the 21st century. The chapters collectively constitute the entrepreneurial co-creation concept by analysing how entrepreneurs influence their stakeholders to work interdependently towards multifarious goals and to mutually create value that ensures a sustainable business performance, with a feasible socio-economic impact.

Hans Ruediger Kaufmann is Professor in Marketing at the University of Nicosia, Cyprus, and a visiting Professor at Vilnius University, Lithuania. He was President of CIRCLE and is currently Vice-President of EMBRI and a board member of the AMA Global Marketing SIG. He is member of the editorial board of various journals and an Associate Editor of the WREMSD.
Riad Shams is an Associate Fellow at the EuroMed Academy of Business, Cyprus. Currently, he is pursuing his sponsored PhD at the University of Newcastle, Australia. His research focuses on entrepreneurship, value co-creation, relationship marketing, corporate reputation, image and brand positioning. He has an emerging publication record, with papers in top-tier journals and conferences.