German-sino Business Networks ― Using Organized Networks to Develop Business With China
商品資訊
系列名：Springerbriefs in Business
ISBN13：9783319178578
出版社：Springer Verlag
作者：Alexander Haentzschel
出版日：2015/06/25
裝訂：平裝
規格：23.5cm*15.5cm (高/寬)
商品簡介
In this book, Alexander Hantzschel presents the benefits of organized networks and provides a first-ever overview of German-Sino business networks. Based on more than 20 expert interviews and research of 30 different cases, the analysis covers the different forms of organization, their target groups and members, services and activities, and accessibility and membership fees. Complementary to the analysis, the results of a survey bring forward the experiences and expectations of professionals involved in such networks. With this Springer Brief, business professionals get a quick and useful overview of the leading networks such as the German Asia-Pacific Business Association, the German-Chinese Business Association, and the Asian Social Business Community.
作者簡介
Dr. Alexander Hantzschel, MBA, is a communications manager with expertise in German business with the Asia-Pacific region.
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