How to Plan and Execute Strategy
商品資訊
ISBN13：9781259585876
出版社：McGraw-Hill
作者：Wallace Stettinius
出版日：2015/03/20
裝訂：平裝
規格：20.3cm*12.7cm*0.7cm (高/寬/厚)
商品簡介
Strengthen your competitive advantage with a flawless corporate strategy
How to Plan and Execute Strategy provides you with 24 practical steps for creating, implementing, and managing market-defining, growth-driving strategies. Encompassing every stage of the strategic process, this tactic-filled handbook shares exactly what you need to know in order to:
Every successful company has benefited from an excellent corporate strategy. With the proven techniques in this portable, hands-on guide, your business will reap the same rewards. How to Plan and Execute Strategy shows how to get a leg up on your competition and sustain your lead for the long run.
作者簡介
Wallace Stettinius, D. Robley Wood, Jr., Jacqueline L. Doyle, and John L. Colley, Jr. are graduate business professors with diversified management experience. They have authored and coauthored a number of popular professional titles, including Corporate Governance, Corporate Strategy, and others.
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