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What is risk, how does it effect decisions we make, and how can we do so more rationally?
We are all risk takers. In life and in business, human attitudes towards risk are terrifyingly irrational. We hugely overestimate short-term risks (standing near a cliff edge, or selling to someone who may not be credit worthy), but we underestimate long-term risks (smoking, or acquiring a large company). This book seeks to understand risk from the human perspective. Why do we decide the things that we do, and how can we do it differently or better? This book should be required reading not just for students of business or economics, but for anyone faced with making important decisions.
We are all risk takers. In life and in business, human attitudes towards risk are terrifyingly irrational. We hugely overestimate short-term risks (standing near a cliff edge, or selling to someone who may not be credit worthy), but we underestimate long-term risks (smoking, or acquiring a large company). This book seeks to understand risk from the human perspective. Why do we decide the things that we do, and how can we do it differently or better? This book should be required reading not just for students of business or economics, but for anyone faced with making important decisions.
作者簡介
Clive Steeper is a former high-ranking business executive who has lectured on Risk across Europe. As a racing driver and former motorsport team manager, he is experienced at managing risk from both a business and sporting perspective.
Sue Stockdale MBA was the first British woman to ski to the magnetic North Pole. She has lectured on risk at business schools including Said, Cranfield and Henley.
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