商品簡介
HOW TO MAKE LINKEDIN WORK FOR YOUR BUSINESSMany businesses and entrepreneurs are still struggling to make social media work for them and are either continuing to waste valuable time and resources or giving up altogether. However, businesses that are mastering social media marketing and networking are not only reaping enormous rewards, but also building one of their most valuable assets, a following of loyal customers and brand ambassadors who are going to secure their success in the future.Whether you are completely new to LinkedIn marketing or you are already running a campaign, this book aims to demystify social media marketing and teach you step-by-step the principles, strategies, tactics and tips to make LinkedIn work for your business.In this book you will learn all about the benefits of social media marketing, the psychology behind it together with how to use the almighty power of LinkedIn to:Identify and find your ideal customersGenerate and capture new leadsDrive traffic to your websiteIncrease sales conversionsBuild your brandYou will learn:How to fund successful LinkedIn marketing planHow to set up your personal profile and a company profile for successHow to build a highly targeted audience of valuable connections on LinkedInThe Best types of content to post on LinkedInThe benefits of the LinkedIn publishing programmeThe benefits of starting your own group on LinkedInHow to advertise on LinkedInHow to measure your results on LinkedInHow to use SlideShareThe importance of bloggingHow to set up a blogHow to best prepare your website for success
