Beyond Bitcoin ─ The Economics of Digital Currencies
- ISBN13:9781137506412
- 出版社:Palgrave Macmillan
- 作者:Hanna Halaburda; Miklos Sarvary
- 裝訂/頁數:精裝/208頁
- 規格:21.6cm*14cm (高/寬)
- 版次:1
- 出版日:2015/12/03
商品簡介
Beyond Bitcoin explores what digital currencies—such as Bitcoin and Amazon Coin—are and whether they may have a lasting effect on the landscape of money and payments. Halaburda argues that to understand these innovations and potential challenges and further developments in the market, one needs to develop an understanding of what needs various digital currencies fulfill and what business models are consistent with their use. This book is the first systematic work on digital currencies and appeals to scholars and practitioners alike.
作者簡介
Miklos Sarvary is Professor at Columbia Business School, USA, where he serves as Faculty Director of the Media and Technology Program. Previously, he was on the faculty at Stanford University, USA; Harvard University, USA; and INSEAD. His research has focused on information and news markets, social network competition and, more recently, online advertising effectiveness.
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